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Balancing Test for Legitimate Interests in Processing Customer Data for Survey

  1. Purpose of the Processing

The primary purpose of sending out this survey is to gather feedback on their experiences using our products and services. This feedback is crucial for:

  • Improving Products and Services in Handyman: Understanding customer satisfaction helps identify areas for improvement, ultimately enhancing the quality.
  • Data-Driven Decisions: Collecting this information allows Handyman to make informed business decisions based on actual user insights instead of assumptions.
  1. Balancing Test

When determining whether using „legitimate interests“ as a legal basis for processing is appropriate, the following steps has been taken:

  1. Identify the Legitimate Interest
  • The legitimate interest in this case is to improve customer satisfaction and enhance the quality of products and services provided. This is aligned with Handyman`s goal of fostering customer relationships and ensuring operational efficacy.
  1. Assess the Necessity of Processing
  • Sending out the survey is necessary for achieving the identified interest. The data collected through the survey will inform improvements and adjustments to products/services based on customer feedback.
  1. Analyze the Impact on Individual Rights
  • Expected Impact: The impact on individual rights involves assessing whether requesting feedback could be seen as an intrusion. Given that the sole purpose is to gather feedback without any commercial agenda, it minimizes the privacy concerns.
  • Anonymity Option: Customers have the option to respond anonymously, which safeguards their privacy and reduces the risk of identification, mitigating their concerns and reinforcing their rights.
  1. Weighing Interests Against Rights
  • Handyman’s Interests: The potential benefits to Handyman, such as improved customer satisfaction and product quality, justify the request for feedback. This is an integral aspect of maintaining competitiveness and excellence in service delivery.
  • Individuals’ Rights: While customers have the right to privacy, their consent is not explicitly necessary since the request for feedback is not intrusive and allows anonymity. The option to remain anonymous further protects their interests while still permitting them to share their opinions.
  1. Conclusion of the Balancing Test

In conclusion, the balancing test shows that the legitimate interest of improving products and services through customer feedback cannot only benefit Handyman but also creates value for customers by allowing them to express their views. The right to anonymity in the survey ensures that individual rights and interests are respected, making the process fair.

Thus, there is a clear balance between Handyman’s purpose for conducting the survey and the rights of the individuals involved, complying with GDPR requirements for using legitimate interests as a basis for processing personal data.