Balancing Test for Legitimate Interests in Processing Customer Data for Survey
The primary purpose of sending out this survey is to gather feedback on their experiences using our products and services. This feedback is crucial for:
When determining whether using „legitimate interests“ as a legal basis for processing is appropriate, the following steps has been taken:
In conclusion, the balancing test shows that the legitimate interest of improving products and services through customer feedback cannot only benefit Handyman but also creates value for customers by allowing them to express their views. The right to anonymity in the survey ensures that individual rights and interests are respected, making the process fair.
Thus, there is a clear balance between Handyman’s purpose for conducting the survey and the rights of the individuals involved, complying with GDPR requirements for using legitimate interests as a basis for processing personal data.